2022
The Cactus Shop
CACTUS. HOMESTYLE. STATIONERY. SELF-CARE.
Branding. Visual Identity. Art Direction. Creative Direction. Naming. Concept.
Design of The Cactus Shop: concept, naming, branding, and retail design.
This shop sells cacti, self-care products, items for the home and stationery. The product range is aligned with the values and style of the brand.
Desert Laid-back Texture
Modest Cactus ‘70s
Material Red Green
BRAND VALUES / KEYWORDS
The logo is composed of a bold, retro typography, curvy and playful, against the spiky shape of the cactus, creating an interesting contrast, just like the shapes of the landscape from which it draws inspiration.
The inspiration comes from adobe houses in the southern north American deserts. Think of Mexico, California, Arizona... The easy-going, laid-back ‘60s/’70s vibe reminds us of an era when many things were crafted and life was slow.
