2016-2023
Faborit Graphics
GRAPHIC SYSTEM, POS, SOCIAL MEDIA, HAND MENU
Art Direction. POS Graphics. Signage. Social Media Strategy and Visuals. Photography Art Direction.
Faborit is a chain of healthy cafés with over 20 locations in Madrid, Barcelona and Logroño.
Design and art direction of the graphic system, menu board displays, hand menus, social media posts, packaging, merchandise products...
Art direction of the product photo shoots.
Social Media strategy.
Art Direction (Photo)
In collaboration with my teammate at the agency, photographer and videographer Mariano Meini, we developed a series of photos to adorn the walls and POS displays of the Faborit cafés.
See his portfolio at: machinaria.es
For the next two series, these were our inputs to create different images to what were used at Faborit until then, in order to create a more artistic feeling, and to generate curiosity and differentiation.
Photos of the 80s and 90s. Warm feeling. Nostalgia. Kitsch. Traditional photos. Café “de toda la vida”.
Social Media
In order to achieve consistency and a certain intention to the social media of the brand, I designed a basic strategy considering the limited resources that we had.
I made series of different kinds of posts: a Spotify playlist for every month, product photos edited in different ways and with different messages, what I called “superzooms” of ingredients, nutritional values of different foods (related to the posts in the blog), photos of the different locations, new products, etc.
POS
The menu boards consisted of various phisical displays that were manually changed throughout the day, and later adapted into screens.
Project completed while working at Ondho agency.