2021
Cultura Conectada
MAGAZÍN DE CULTURA, CREATIVIDAD Y COMUNICACIÓN
Visual Identity. Art Direction.
Visual identity for Cultura Conectada, an online magazine about culture, creativity and communication, in which different collaborators write about all sorts of topics around culture.
The isotype consists of two C's representing both words: the bigger one, representing 'Cultura' and the smaller one, representing 'Conectada'.
In the logotype, the word 'Cultura' in bold matches the bigger C, and 'Conectada', in Regular, matches the white smaller C.
The imagotype needed to be clean enough to be readable when displayed on textured backgrounds such as artworks, which are used as headers in the website and social media.
