2018
Bare
ESSENTIALLY IMPERFECT
Retail Design. Visual Merchandising. Window Display. Creative Direction. Art Direction.
Design of a jewellery brand from scratch: value proposition, target, naming, branding, visual merchandising, store layout and route, window display and store design.
The result is a calm space, a museum-like environment with jewels exhibited as if they were works of art and, above all, a completely functional space.
Final project for the Master in Retail Design. In collaboration with architects María García and Clara Martín.
Authentic Craftsmanship Natural Conscious
Essential Stylish
Sustainable Unique
BRAND VALUES
The window display, inspired by the ‘Geometric’ collection, it’s made of the oversized scrap of the pieces, showing the manufacturing process behind the jewel. It’s a way of evoquing craftsmanship and imperfection; the creation process is elevated to the status of art.
Materials –brass and translucid glass in the corporate colours– overlap and create transparencies and interest, and highlight the voids of the scrap sheet.
The balanced and geometric composition references the collection’s theme.
The layout consists of 3 main areas: exhibition, fitting and checkout. The concrete plinths and the central table articulate the customer flow; the checkout desk closes the circle.
Each of the walls has their own points of interest: tablets, screen projections, product in display, graphics and an open window display.
